When EMA was created, it was built on the premise of attracting students like Connor Chen, who aspire to master their skills in basketball while learning life lessons rather than playing a bunch of games. In the video, Connor (Mr. Consistency) articulates beautifully how his experience with the program has not only helped him prepare for the next level but also made him more confident to take on more challenges in life. One such example: attending Phillip Exeter Academy, one of the top boarding schools in the country.